The Place To Be Café

One thing to be enjoyed about the graphic design profession is how portable it is. While here in New York I am still able to work with a number of clients on the West Coast. One of these clients is a coffee shop starting up in Canby Oregon. 

It was the begining of September when we began the project of branding from the ground up. The number of different concepts created for this identify had looks ranging from hand lettering to abstract patterns. It was a learning experience not being able to create in the space for the logo, or near my clients. Instead I hunted out my favorite coffee shops around the city and sketched away. The biggest challenge was designing for Canby Oregon in New York City, two cultures that have completely different vibes. 

After a few rounds of concepts we landed on one that met all needs. Dave Kerr's voice came in my head often, saying "The logo should work well in black/white and all sizes. It should be simple and allow space for the eye to move through it; also, remember future uses of this brand - create something dynamic with potential in all medias."

With this in mind I began to think about the materials used in the café, wood. 

The first few of the concepts came out very symmetrical. The client and I agreed that they were too static. We then came up with the final design (as seen to the left). 

The bars offer a place for the type to rest, but still allow the eye to move through the logo. They also have potential to hold different textures and motion for future promotions and in different digital platforms. 

The coffee shop is scheduled to open up December 1st, which means we are now in the heart of the production phase. I can't wait to visit home for Thanksgiving and see the design in context! More photos to come soon as we further the brand and get settled into the new Place To Be.