Business Model: Precision Locums is a connecting resource for hospitals who need emergency medical physicians and for ER doctors who would like more work, free time, and the opportunity to travel.
Business Market: There are many Hospital Locum Agencies but not strictly for the Emergency Medical field.
Target Market: Hospitals and Physicians in New York and Texas.
Challenge: Design a clean, professional logo, website and identity system
Design Direction: A Seal that conveyed the opportunity for travel and that is trustworthy as a brand.
We ended up having a primary and a secondary logo. The first is a logomark and the second a wordmark able to be used interchangeably.
Working with my programmer/coder/webmaster, Rob Mosher, we designed and coded the site for Precision Locums.
Pre-launch -
Post-launch -
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